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Jan 27, 2024

Khloe Kardashian files trademark for baby son Tatum, 10 months, to launch 'toy brands, clothing lines, and endorsements'

KHLOE Kardashian has filed seven trademarks for her baby son Tatum to launch toy brands, clothing lines, endorsements, and more, The U.S. Sun has exclusively learned.

The Kardashians are known for setting their children up to inherit their billion-dollar business empire from a young age, and Khloe, 38, appears to be making sure Tatum has a head start.

On May 24, Khloe filed three trademarks under his first name, and four trademarks under his full name, Tatum Thompson.

The trademarks under Tatum include plans to launch "clothing, undergarments, one-piece garments for infants, costumes for use in children's dress up play, sports jerseys."

Tatum's second trademark includes "personal services, namely endorsing and promoting the goods and services of others," while the third indicates "entertainment services, namely, personal appearances by a celebrity."

Under his full name, Khloe is planning to launch more articles of clothing including "headwear, jackets, loungewear, cloth bibs, sleepwear, swimwear" and more.

The next trademark details several youth toy products such as "toy figures, infant toys, mechanical action toys, puzzles, party games, basketball hoops" and more.

Khloe filed yet another trademark for "advertising services and endorsement services."

The same trademark will include "providing information about commercial business and commercial information via the global computer network; Retail store services featuring gifts, general consumer merchandise, apparel, apparel accessories, toys, sporting goods, skincare, bath products, hair care and fragrances."

Tatum's final trademark will cover "entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, sports, and pop culture; entertainment services, namely, personal appearances by a celebrity."

Khloe was quick to file trademarks for her daughter, True, now five, when she was born in 2018.

When True reached 10 months old, Khloe filed five trademarks under her daughter's name.

Similar to Tatum, True's first trademark stated: "Entertainment in the nature of providing information by means of a global computer network in the fields of entertainment and pop culture; entertainment services, namely, personal appearances by a celebrity."

Khloe also filed trademarks anticipating business for True with clothing items, skin care products, toys, brands, advertising services and more.

The child has not yet started a business.

Khloe is following in the steps of her sisters Kylie and Kim, who have also both filed trademarks for their children.

In September 2022, The U.S. Sun previously reported Kylie filed three new trademarks for Stormi World on August 24, 2022 after not touching the name since February 2019.

The first of the three trademarks is for "advertising and endorsement services" to "promote the goods and services of others."

It also describes "retail store services" including "gifts; general consumer merchandise; apparel; apparel accessories; toys; sporting goods; beauty products; cosmetics; skincare and fragrances."

More recently, Kim took similar action with her eldest daughter North West, nine.

Kim has been prepping North for her successful future as she filed four new trademarks in her daughter's name all on March 10, 2023.

The first trademark filed was for "non-medicated skin preparations, skin moisturizers, skin lotions, skin creams, skin cleansers."

North's beauty line also plans to expand into: "Skin serums, facial oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, fragrances, hair care preparations," and more.

The Hulu star also plans for North to build her own toy business empire, as a second trademark details "toy figures, doll accessories, dolls, drawing toys, infant toys, mechanical action toys, play sets for action figures, soft sculpture toys, bath toys," and more.

Her toy company may also include: "Children's educational toys for developing fine motor and cognitive skills, musical toys, toy food, toy cookware, baby gyms, playground balls, and sport balls."

North's third trademark promises advertising services and her fourth includes "entertainment in the nature of providing information in means of a global computer network in the fields of entertainment and pop culture."

Kim filed similar trademarks for North back in 2019, but at the time included an additional trademark for clothing.

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